Tender Description

**EXPRESSION OF INTEREST (EOI)**

TENDER NO.1WVSOM/18/FY26

DESCRIPTION MEDIA PRODUCTION AND AWARENESS CAMPAIGN SERVICES

(TV, AND SOCIAL MEDIA)

**Terms of Reference (ToR)** **Media Production and Awareness Campaign Services ( TV, and Social Media)** **BLOOM AFRICA Project – Somaliland** 

**1\. Introduction** Global Affairs Canada (GAC) has approved the project **“Building Leadership, Opportunities and Options for Marginalized Women and Girls in East Africa (BLOOM AFRICA)”**, implemented by World Vision Canada in partnership with World Vision Rwanda, World Vision Somaliland, and World Vision Tanzania. The project will be implemented in Rwanda, Somaliland, and Tanzania. BLOOM is a five-year, gender-transformative and human rights-based initiative aimed at improving the resilience and economic empowerment of marginalized youth, particularly adolescent girls and young women. 

**2\. Project Background** The BLOOM project promotes economic empowerment through skills development and Technical and Vocational Education and Training (TVET), focusing on: * Women’s economic empowerment  * Youth employment and entrepreneurship  * Gender equality and social norms transformation  * Financial inclusion and business development  * Inclusion of vulnerable groups  The project applies a multi-level approach across individual, community, and systemic levels to address barriers to women’s participation in economic opportunities. 

**3\. Purpose of the Assignment** The purpose of this assignment is to design, produce, and implement high-quality multimedia communication campaigns that support the visibility, behavior change, and community engagement objectives of the BLOOM project in Somaliland. Through television and social media platforms both WV and TV station channels, the assignment aims to: * Increase awareness and understanding of the BLOOM project, its interventions, and opportunities available to target beneficiaries;  * Promote positive social norms and behavior change related to gender equality, women’s economic empowerment, youth employment, and social inclusion;   * Strengthen visibility of donor support and project achievements in accordance with donor branding and communication requirements;  * Amplify community voices, beneficiary experiences, and success stories to enhance public engagement, learning, and advocacy around youth and women’s economic empowerment.  ##

 **4\. Objectives of the Assignment** The selected service provider will work closely with BLOOM Project Team and the World Vision Communications Team to design, produce, broadcast, and disseminate high-quality multimedia communication products that promote project objectives, increase public awareness, and strengthen audience engagement throughout the implementation period. The specific objectives of the assignment are to: ### Content Development and Production * Develop, produce, and disseminate multimedia communication products that promote:  * Women's economic empowerment.  * Youth employment and entrepreneurship.  * Technical and Vocational Education and Training (TVET) and skills development opportunities.  * Financial inclusion and access to economic services.  * Climate-smart and digital livelihoods.  * Produce high-quality communication materials, including:  * Gender-responsive and inclusive television and social media content.  * Documentary-style beneficiary stories, testimonials, and success stories.  * Expert interviews, panel discussions, and talk shows.  * Public awareness and advocacy content aligned with project priorities and national campaigns.

Skills Required

Attachment

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